KND BRAND — SAN DIEGO, CA

Coastal Streetwear, Designed in San Diego.

Timeless California apparel inspired by the coast and made for everyday adventures.

SHOP THE TEES
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KND 01

For the Coast.

Breathable club jersey, made for boardwalks — not stadiums.

SHOP THE JERSEY
Back of the KND 01 white soccer jersey showing the black number 01 and contrast trim

BREAK SERIES

Point Breaks, Printed.

Swami's, Cardiff Reef, Black's Beach — original artwork from the breaks that shaped KND.

SHOP BREAK SERIES
Swami's Surf Tee — front view, Swami's point break illustration

SHOP KND

 
KND Sunset Surf Oversized Tee — front view, chest mark

Sunset Surf Oversized Tee

From $49.00 USD
 
Back of the KND Coastal Crest navy soccer jersey with white contrast trim

Coastal Crest Jersey — Navy

$55.00 USD
 
KND 84 Pacific Division golden yellow soccer jersey with black contrast collar and cuffs

84 Pacific Division Jersey — Golden Yellow

$55.00 USD
 
KND 01 white soccer jersey with black contrast collar and cuffs, loose drop-shoulder fit

01 Soccer Jersey — White

$55.00 USD
 
KND Brand boxy zip-through hoodie in washed dark green with ivory chest mark, front view

Boxy Zip-Through Hoodie

$85.00 USD
 
KND Brand heavyweight quarter-zip sweater in brown, 750 gsm cotton, front view

Heavyweight Quarter-Zip Sweater

$95.00 USD
 
KND Brand Color Block Polo Jersey in black with ivory contrast collar, shoulder stripes and V-panel, front view

Color Block Polo Jersey — Black

$55.00 USD
 
KND Brand Color Block Waffle Polo in apricot with brown contrast collar, shoulder stripes and V-panel, front view

Color Block Polo Jersey — Apricot

$55.00 USD
 
KND California Surf Bear Tee — front view, bear graphic

Vintage Surf Bear Tee

From $40.00 USD
 
KND Sunset Surf Oversized Tee — front view, chest mark

Sunset Surf Oversized Tee

From $49.00 USD
 
Sky blue KND Brand heavyweight oversized tee, front view with small KND wave logo at left chest

Signature Oversized Tee

$45.00 USD
 
Light yellow KND Brand oversized drop shoulder tee, front view with small KND wave logo at left chest

Wave Logo Tee

$45.00 USD
 
Cardiff Reef Surf Tee — front view, Cardiff Reef illustration

Cardiff Reef Surf Tee

From $40.00 USD
 
Black's Beach Surf Tee — front view, Black's Beach illustration

Black's Beach Surf Tee

From $40.00 USD
 
KND Golden State Surf Tee — vintage California surf graphic t-shirt

Golden State Surf Tee

From $40.00 USD
 
Swami's Surf Tee — front view, Swami's point break illustration

Swami's Surf Tee

From $40.00 USD
 
KND Waffle Knit Zip-Through Hoodie — front view

Waffle Knit Zip-Through Hoodie

$85.00 USD
 
KND Brand boxy zip-through hoodie in washed dark green with ivory chest mark, front view

Boxy Zip-Through Hoodie

$85.00 USD
 
KND Brand heavyweight quarter-zip sweater in brown, 750 gsm cotton, front view

Heavyweight Quarter-Zip Sweater

$95.00 USD
 
KND Brand fleck full-zip hoodie in black jacquard knit, front view with hood up and wave logo printed at the chest

Fleck Full-Zip Hoodie

$85.00 USD
 
KND Brand mineral wash distressed oversized hoodie in heavyweight 400gsm cotton, front view with embroidered KND wave chest mark

Mineral Wash Distressed Hoodie

$85.00 USD
 
KND Brand Oversized Fleece Hoodie in Oat Gray, front view with embroidered KND wave chest mark

Oversized Fleece Hoodie

$65.00 USD
 
KND Coastal Wave Cap — front view, wave embroidery detail

Coastal Wave Cap

$35.00 USD
 
KND Coastal Wordmark Cap — front view, embroidered wordmark detail

Coastal Wordmark Cap

$35.00 USD
 
KND Bear Surf Cap — front view, bear and surfboard embroidery

Surf Bear Cap — Black

$40.00 USD
 
KND Recycled Nylon Surf Cap — front view, low-profile snapback

Recycled Nylon Surf Cap

$40.00 USD
 
KND Vintage Corduroy Cap — front view, corduroy texture

Vintage Corduroy Cap

$40.00 USD
 
KND Olive Corduroy Cap — side view

Olive Corduroy Cap

$35.00 USD

FREE U.S. SHIPPING OVER $100

Complimentary standard shipping on U.S. orders over $100. Excludes discounted items.

FREE 14-DAY RETURNS

Not the right fit? Send it back within 14 days — return shipping is on us.

MADE TO ORDER

Printed after you order, in 2–7 days. Original KND artwork, no dead stock.

Featured Drop

 
KND 01 white soccer jersey with black contrast collar and cuffs, loose drop-shoulder fit

01 Soccer Jersey — White

$55.00 USD

California Streetwear, Built for the Coast.

Breathable club jersey, made for boardwalks—not stadiums.

SHOP THE JERSEY
Back of the KND 01 white soccer jersey showing the black number 01 and contrast trim

COZY ESSENTIALS

 
KND Brand boxy zip-through hoodie in washed dark green with ivory chest mark, front view
STAFF PICK

Boxy Zip-Through Hoodie

$85.00 USD

NEW IN

Garment-Washed, Ready to Wear.

Fog-morning fleece. Garment-washed with a boxy fit and broken-in feel — ready from day one.

SHOP THE HOODIE
Detail of the garment-washed brushed fleece texture on the KND Brand zip hoodie

Introducing

BREAK SERIES

SHOP BREAK SERIES
Swami's Surf Tee — garment-dyed heavyweight cotton surf T-shirt by KND Brand
 
Black's Beach Surf Tee — front view, Black's Beach illustration

Black's Beach Surf Tee

From $40.00 USD
 
Swami's Surf Tee — front view, Swami's point break illustration

Swami's Surf Tee

From $40.00 USD
 
Cardiff Reef Surf Tee — front view, Cardiff Reef illustration

Cardiff Reef Surf Tee

From $40.00 USD
Surfers standing on the shore, reflecting KND Brand's California coastal style.
Silhouette of people holding surfboards on the beach, inspired by California surf culture.

THE KND STORY

MADE WITH KINDNESS

KND stands for kindness — not as a trend, but as a way of creating, treating people, and moving through the world.

A CREATIVE IDENTITY, EVOLVED

KND grew from Matteo’s creative identity as a photographer and expanded into original apparel shaped by art, storytelling, and everyday self-expression.

SHAPED BY THE COAST

San Diego, ocean light, surf culture, palm-lined streets, and warm sunsets influence the colors, artwork, and relaxed spirit of KND.