KND BRAND — SAN DIEGO, CA

Made with Kindness, Built for the Coast

Heavyweight garment-dyed tees, original California artwork, printed to order.

Free U.S. shipping · Free 14-day returns

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FREE U.S. SHIPPING

Complimentary standard shipping on every U.S. order. No minimum.

FREE 14-DAY RETURNS

Not the right fit? Send it back within 14 days — return shipping is on us.

MADE TO ORDER

Printed after you order, in 2–7 days. Original KND artwork, no dead stock.

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KND Coastal Surf Canvas Tote Bag — Palm Tree Beach Bag - KND Brand

KND Coastal Surf Canvas Tote Bag — Palm Tree Beach Bag

$25.00 USD
 
Cardiff Reef Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal - KND Brand

Cardiff Reef Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $45.00 USD
 
Swami’s Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal - KND Brand

Swami’s Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $45.00 USD
 
Black’s Beach Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal - KND Brand

Black’s Beach Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $45.00 USD
 
KND Coastal Wave Cap — Washed Cotton Embroidered Beach Hat - KND Brand

KND Coastal Wave Cap — Washed Cotton Embroidered Beach Hat

$38.00 USD
 
KND California Surf Bear Tee — Vintage Bear Graphic T-Shirt - KND Brand

KND California Surf Bear Tee — Vintage Bear Graphic T-Shirt

From $45.00 USD
 
KND Sunset Surf Oversized Tee — Drop-Shoulder Back Print T-Shirt - KND Brand

KND Sunset Surf Oversized Tee — Drop-Shoulder Back Print T-Shirt

From $60.00 USD
 

KND Golden State Surf Tee — Vintage California Surf T-Shirt

From $45.00 USD
 
Black’s Beach Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal - KND Brand

Black’s Beach Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $45.00 USD
 
Swami’s Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal - KND Brand

Swami’s Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $45.00 USD
 
Cardiff Reef Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal - KND Brand

Cardiff Reef Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $45.00 USD
 
KND Surf Bear Graphic Tee — Garment-Dyed California T-Shirt - KND Brand

KND Surf Bear Graphic Tee — Garment-Dyed California T-Shirt

From $45.00 USD
 
KND California Bloom Tee — Floral Sunset Graphic T-Shirt - KND Brand

KND California Bloom Tee — Floral Sunset Graphic T-Shirt

From $45.00 USD
 
Cotton Tote Bag - KND Brand

Cotton Tote Bag

$35.00 USD
 
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KND Everyday Cotton Tote Bag — Reusable Canvas Shopping Bag

$35.00 USD
 
KND Coastal Surf Canvas Tote Bag — Palm Tree Beach Bag - KND Brand

KND Coastal Surf Canvas Tote Bag — Palm Tree Beach Bag

$25.00 USD
 
KND Coastal Wave Cap — Washed Cotton Embroidered Beach Hat - KND Brand

KND Coastal Wave Cap — Washed Cotton Embroidered Beach Hat

$38.00 USD
 
KND Bear Surf Cap | Black - KND Brand

KND Surf Bear Embroidered Cap — Black Adjustable Dad Hat

$40.00 USD
 
KND Recycled Nylon Surf Cap | Quick-Dry Low-Profile Snapback Hat - KND Brand

KND Recycled Nylon Quick-Dry Surf Cap — Low-Profile Snapback

$40.00 USD
 
KND Vintage Corduroy Cap | Low-Profile Embroidered Hat - KND Brand

KND Vintage Corduroy Cap — Unstructured Embroidered Hat

$40.00 USD
 
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KND Olive Corduroy Cap — Embroidered Vintage Hat

$35.00 USD

Featured Drop

 
KND California Surf Bear Tee — Vintage Bear Graphic T-Shirt - KND Brand

KND California Surf Bear Tee — Vintage Bear Graphic T-Shirt

From $45.00 USD

California Streetwear, Heavyweight by Design.

Made from pre-shrunk 100% ring-spun U.S. cotton, garment-dyed for a soft, lived-in feel and finished with a relaxed everyday fit.

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KND California Surf Bear Garment-Dyed T-Shirt - KND Brand
Surfers standing on the shore, reflecting KND Brand's California coastal style.
Silhouette of people holding surfboards on the beach, inspired by California surf culture.

THE KND STORY

MADE WITH KINDNESS

KND stands for kindness — not as a trend, but as a way of creating, treating people, and moving through the world.

A CREATIVE IDENTITY, EVOLVED

KND grew from Matteo’s creative identity as a photographer and expanded into original apparel shaped by art, storytelling, and everyday self-expression.

SHAPED BY THE COAST

San Diego, ocean light, surf culture, palm-lined streets, and warm sunsets influence the colors, artwork, and relaxed spirit of KND.