KND BRAND — SAN DIEGO, CA

Designed in San Diego. Worn Everywhere.

Timeless California apparel inspired by the coast and made for everyday adventures.

SHOP THE TEES OUR STORY
Banner Image

FREE U.S. SHIPPING OVER $100

Complimentary standard shipping on U.S. orders over $100. Excludes discounted items.

FREE 14-DAY RETURNS

Not the right fit? Send it back within 14 days — return shipping is on us.

MADE TO ORDER

Printed after you order, in 2–7 days. Original KND artwork, no dead stock.

SHOP KND

 
KND Sunset Surf Oversized Tee — front view, chest mark

KND Sunset Surf Oversized Tee — Drop-Shoulder Back Print T-Shirt

From $49.00 USD
 
Back of the KND Coastal Crest navy soccer jersey with white contrast trim

KND Coastal Crest Soccer Jersey — Navy Contrast Collar Unisex Football Shirt

$49.00 USD
 
KND 84 Pacific Division golden yellow soccer jersey with black contrast collar and cuffs

KND 84 Pacific Division Soccer Jersey — Golden Yellow Unisex Football Shirt

$49.00 USD
 
KND 01 white soccer jersey with black contrast collar and cuffs, loose drop-shoulder fit

KND 01 Soccer Jersey — White Contrast Collar Unisex Football Shirt

$49.00 USD
 
KND Heavyweight Canvas Tote Bag — front view, Camel

KND Heavyweight Canvas Tote Bag — Reinforced Cotton Beach Bag

$35.00 USD
 
Cardiff Reef Surf Tee — front view, Cardiff Reef illustration

Cardiff Reef Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $40.00 USD
 
Navy KND Good Vibes oversized tee, back print surf graphic — 8.8 oz heavyweight cotton California surf T-shirt

KND Good Vibes Oversized Tee — Heavyweight California Surf T-Shirt

$45.00 USD
 
KND Malibu Life Tee — front view, palm tree graphic

KND Malibu Life Tee — Palm Tree Beach Graphic T-Shirt

From $40.00 USD
 
KND California Surf Bear Tee — front view, bear graphic

KND California Surf Bear Tee — Vintage Bear Graphic T-Shirt

From $40.00 USD
 
KND Sunset Surf Oversized Tee — front view, chest mark

KND Sunset Surf Oversized Tee — Drop-Shoulder Back Print T-Shirt

From $49.00 USD
 
Cardiff Reef Surf Tee — front view, Cardiff Reef illustration

Cardiff Reef Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $40.00 USD
 
Black's Beach Surf Tee — front view, Black's Beach illustration

Black’s Beach Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $40.00 USD
 
KND Golden State Surf Tee — vintage California surf graphic t-shirt

KND Golden State Surf Tee — Vintage California Surf T-Shirt

From $40.00 USD
 
Swami's Surf Tee — front view, Swami's point break illustration

Swami’s Surf Tee — Garment-Dyed Heavyweight Cotton | KND SoCal

From $40.00 USD
 
Navy KND Good Vibes oversized tee, back print surf graphic — 8.8 oz heavyweight cotton California surf T-shirt

KND Good Vibes Oversized Tee — Heavyweight California Surf T-Shirt

$45.00 USD
 
KND Surf Bear Graphic Tee — front view, bear graphic

KND Surf Bear Graphic Tee — Garment-Dyed California T-Shirt

From $40.00 USD
 
KND Heavyweight Canvas Tote Bag — front view, Camel

KND Heavyweight Canvas Tote Bag — Reinforced Cotton Beach Bag

$35.00 USD
 
KND Everyday Cotton Tote Bag in burgundy — reusable canvas shopping bag

KND Everyday Cotton Tote Bag — Reusable Canvas Shopping Bag

$35.00 USD
 
KND Coastal Surf Canvas Tote Bag — front view, Natural colorway

KND Coastal Surf Canvas Tote Bag — Palm Tree Beach Bag

$20.00 USD
 
KND Coastal Wave Cap — front view, wave embroidery detail

KND Coastal Wave Cap — Washed Cotton Embroidered Beach Hat

$35.00 USD
 
KND Bear Surf Cap — front view, bear and surfboard embroidery

KND Surf Bear Embroidered Cap — Black Adjustable Dad Hat

$40.00 USD
 
KND Recycled Nylon Surf Cap — front view, low-profile snapback

KND Recycled Nylon Quick-Dry Surf Cap — Low-Profile Snapback

$40.00 USD
 
KND Vintage Corduroy Cap — front view, corduroy texture

KND Vintage Corduroy Cap — Unstructured Embroidered Hat

$40.00 USD
 
KND Olive Corduroy Cap — side view

KND Olive Corduroy Cap — Embroidered Vintage Hat

$35.00 USD

Featured Drop

 
KND 01 white soccer jersey with black contrast collar and cuffs, loose drop-shoulder fit

KND 01 Soccer Jersey — White Contrast Collar Unisex Football Shirt

$49.00 USD

California Streetwear, Built for the Coast.

Lightweight 100% polyester club jersey with a contrast collar and cuffs — breathable, quick-drying, and built for boardwalks, not stadiums.

SHOP THE JERSEY
Back of the KND 01 white soccer jersey showing the black number 01 and contrast trim
Surfers standing on the shore, reflecting KND Brand's California coastal style.
Silhouette of people holding surfboards on the beach, inspired by California surf culture.

THE KND STORY

MADE WITH KINDNESS

KND stands for kindness — not as a trend, but as a way of creating, treating people, and moving through the world.

A CREATIVE IDENTITY, EVOLVED

KND grew from Matteo’s creative identity as a photographer and expanded into original apparel shaped by art, storytelling, and everyday self-expression.

SHAPED BY THE COAST

San Diego, ocean light, surf culture, palm-lined streets, and warm sunsets influence the colors, artwork, and relaxed spirit of KND.