KND BRAND

California-Inspired Style, Made with Kindness

Original apparel shaped by California energy, creativity, and everyday self-expression.

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KND California Surf Bear Garment-Dyed T-Shirt - KND Brand

KND California Surf Bear Tee

$45.00 USD
 
KND Classic garment-dyed graphic T-shirt - KND Brand

KND Classic Tee

$42.50 USD
 
KND Foam Mesh-Back Trucker Cap in White/Black colorway - KND Brand

KND Foam Mesh-Back Trucker Cap

$35.00 USD
 
KND Coastal Colors Tee unisex heavyweight graphic T-shirt - KND Brand

KND Coastal Colours Tee

$42.50 USD
 
KND Coastal Culture Tee garment-dyed unisex graphic T-shirt - KND Brand

KND Coastal Culture Tee

$45.00 USD
 
KND West Coast Energy Tee garment-dyed unisex graphic T-shirt - KND Brand

KND West Coast Energy Tee

$42.50 USD
 
KND California Surf Bear Garment-Dyed T-Shirt - KND Brand

KND California Surf Bear Tee

$45.00 USD
 
KND Classic garment-dyed graphic T-shirt - KND Brand

KND Classic Tee

$42.50 USD
 
KND Coastal Colors Tee unisex heavyweight graphic T-shirt - KND Brand

KND Coastal Colours Tee

$42.50 USD
 
KND Coastal Culture Tee garment-dyed unisex graphic T-shirt - KND Brand

KND Coastal Culture Tee

$45.00 USD
 
KND West Coast Energy Tee garment-dyed unisex graphic T-shirt - KND Brand

KND West Coast Energy Tee

$42.50 USD
 
KND Essentials garment-dyed graphic T-shirt in Black or True Navy - KND Brand

KND Essentials Tee

$45.00 USD
 
KND reusable cotton tote bag with minimalist logo

KND Everyday Cotton Tote

$35.00 USD
 
KND Coastal Surf canvas tote with palm tree and surfboard artwork

KND Coastal Surf Tote

$30.00 USD
 
KND Foam Mesh-Back Trucker Cap in White/Black colorway - KND Brand

KND Foam Mesh-Back Trucker Cap

$35.00 USD
 
KND Coastal Washed Cap with embroidered wave logo

KND Coastal Wave Cap

$45.00 USD
 
KND Rope-Trim Surf Cap with embroidered wave logo

KND San Diego Wave Rope Cap

$40.00 USD
 
KND Signature Hat | Black Embroidered Cap - KND Brand

KND Signature Cap — Black

$40.00 USD
 
KND Bear Surf Cap | Black - KND Brand

KND Surf Bear Cap — Black

$40.00 USD
 
KND Recycled Nylon Surf Cap | Quick-Dry Low-Profile Snapback Hat - KND Brand

KND Recycled Nylon Surf Cap

$40.00 USD

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KND California Surf Bear Garment-Dyed T-Shirt - KND Brand

KND California Surf Bear Tee

$45.00 USD

Heavyweight by Design

Heavyweight 6.1 oz/yd² (206.8 g/m²) fabric. Pre-shrunk 100% ring-spun U.S. cotton with a relaxed fit.

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KND California Surf Bear Garment-Dyed T-Shirt - KND Brand

THE KND STORY

MADE WITH KINDNESS

KND stands for kindness — not as a trend, but as a way of creating, treating people, and moving through the world.

A CREATIVE IDENTITY, EVOLVED

KND grew from Matteo’s creative identity as a photographer and expanded into original apparel shaped by art, storytelling, and everyday self-expression.

SHAPED BY THE COAST

San Diego, ocean light, surf culture, palm-lined streets, and warm sunsets influence the colors, artwork, and relaxed spirit of KND.

ORIGINAL KND ARTWORK

Distinctive designs shaped by California, creativity, and kindness.

MADE TO ORDER

Produced after you order to reduce unnecessary overproduction.

FREE U.S. SHIPPING

Complimentary standard shipping on all U.S. orders.